MarketScope

David Harmon

David Harmon has nearly 25 years of experience in the ophthalmic industry and has been writing and publishing newsletters and reports on the refractive industry since 1996. Through his extensive industry experience and his contacts in the business of refractive surgery, Dave has become a leading expert in all business and technical aspects of the refractive market.

In addition to his research and writing efforts on the refractive industry, Dave is founder and president of Market Scope, LLC, and executive editor of its publications. Market Scope publishes an ophthalmic industry newsletter and reports on various markets within the ophthalmic industry, including refractive surgery, cataract surgery, retinal products, glaucoma treatment technologies, and ophthalmic diagnostic equipment. In addition, the company performs specialized research to assist in product development, marketing plans, etc.

Dave’s ophthalmology experience began in 1984 at Alcon Laboratories, where he served in several capacities, including three years as the manager of business planning and acquisitions for Alcon’s surgical division and five years as the general manager of Alcon’s systems division. His educational background includes a Bachelor of Science degree in business administration with an accounting major from Texas Tech University and a Master of Science degree in finance from the University of Texas at Dallas.

William Freeman

Bill Freeman has more than 30 years of experience developing, manufacturing and marketing cataract surgery products. He has held key executive positions at four firms that produce ophthalmic surgical devices.

Bill’s career in ophthalmology began in the 1970s. As president of Cavitron Surgical Systems, he worked with Dr. Charles Kelman in the developing and marketing of the world’s first phacoemulsifier system. While highly controversial in the 1970s, phacoemulsification gradually became the preferred cataract removal technique in the early 1980s. Cavitron led the cataract instrumentation market for many years. CooperVision purchased Cavitron in 1983, and Bill joined the company as president of the surgical division. CooperVision expanded to include a wide variety of cataract surgical products—IOLs, viscoelastic solutions, disposable devices, lasers, and custom packs—and the company became the market leader in many product categories.

In 1989, Alcon acquired CooperVision in an effort to build a strong presence in cataract surgical devices. Bill joined Alcon as general manager of the Irvine Technology Center, where a number of the company’s cataract devices, including the Legacy 2000 phacoemulsifier and a broad line of disposable items, were designed and manufactured.
Bill remained with Alcon until 1995. He then joined Santa Barbara-based Mentor Ophthalmics as president of the ophthalmology division. Bill assumed responsibility for the acquisition of ORC IOLs and the subsequent launch of the MemoryLens foldable IOL. After Mentor’s ophthalmology division was sold in 1999, Bill remained in Santa Barbara. He has since devoted his time to industry analysis and report writing. He currently serves as executive vice president of Market Scope and associate editor of Market Scope’s Ophthalmic Market Perspectives newsletter.

Market Scope Team

Our principals are supported by a dedicated group of professionals that include Dru Thomas, managing editor of publications; Kathy Harrison, senior market research analyst; Joshua Merritt, senior market analyst; Natasha Kryzanowski, OUS market research analyst; Kristen Harmon, marketing manager; Katie Cannady, research analyst/sales support; and Jason Williams, office coordinator/production.