Market Scope offers a variety of geographically-based assessments designed to evaluate market potential. These include demographic analysis, competitive analysis, and analysis of market potential for ophthalmic services. We bring together several different approaches to these analysis- demographic information such as population, age, ethnicity and income levels, market cluster analysis, epidemiology, and our own patient data base-in order to estimate and forecast demand for refractive and cataract surgery in specific market areas. Examples of projects include:
Evaluation of metro areas to determine potential for new laser centers.
Benchmarking market share and market potential for a combination refractive and cataract practice.
Establishing performance targets by metropolitan area for a corporate laser center company.