Custom Market Analysis
Market Scope has performed numerous custom projects designed to evaluate the potential for new and existing ophthalmic products and services. Our services are often used to provide background and basis for the start of a new project or as an independent third-party evaluation and confirmation of internally developed plans and strategies. We have a wide variety of resources available for this type of analysis: the extensive experience of Market Scope principals; our proprietary database of ophthalmologists, laser centers, and surgery centers; the information included in Market Scope’s ophthalmic reports; and our extensive and far-reaching network of industry contacts. Recent projects include:
An evaluation of US marketing approaches for a new diagnostic instrument, recommendations regarding
potential distribution partners, and facilitating introductions of the parties.
A strategic overview of a product line of established ophthalmic products, including examination of market share, key market segments, and pricing; evaluation of competitive product positioning; and
review of pipeline technologies.
A summary of the presbyopia market, including current treatment techniques, technologies, used, clinical data, and new project status in the form of a management overview.