Market Scope Introduces New Online Survey Application
Practice
Scope is Market Scope’s new online survey application designed to bring
more value to survey participants, improve response rates, and
ultimately improve the scope and precision of our reports on the
ophthalmic market. Our new web based application builds on our
successful paper-based survey process to make the process more
efficient, to improve the privacy and security of survey data, and to
bring added services to participating ophthalmologists.
US ophthalmologists now have the option of participating in our surveys using the traditional paper-based survey process or using Practice Scope online. In either case, they still receive a report on survey results designed to help them stay current with market trends, benchmark their performance, and gain insight into practice of medicine issues.
Practice Scope reduces the time required to complete surveys. The registration and login process provides key information that tells us which surveys and questions are applicable, and branching features within the survey allow the system to skip unnecessary questions based on previous answers. As an example, if the participating doctor does not offer refractive lens exchange then we do not need to ask about RLE IOL selection, RLE procedure volume, or RLE patient pricing.
In addition, we designed the system to allow for interruptions. At any time during the survey process, participants can save results and return later to complete the survey. The Practice Scope Dashboard organizes all the participant’s activities in a single spot with convenient one-click access to all features of the web application.
Instant
survey results are one of the most important advantages of Practice
Scope. Immediately upon completion of a survey, participants are
provided instant results on many questions. This instant feedback
provides a snapshot of all survey responses to date for that particular
survey, offering an early indicator of the overall response. The
instant survey results include the number of survey respondents to date
in order to provide the proper perspective, and participants can
revisit the site to check on the progress of the survey as long as it is
active.
As
always, survey participants still receive a complete paper version of
the final survey report once data is fully gathered and analyzed.
Practice Scope members can also view past survey reports online by
logging into their account. In addition, we have included a feature that allows members to share past survey results with their colleagues.
Our
new survey tool also includes an exciting new patient surveying
function. This new feature provides the tools required to efficiently
and effectively survey patients about their opinions regarding their
treatment, their doctor, and the practice. Such patient surveys are an
important part of a continuous practice improvement program and are
designed to produce an ongoing measure of patient satisfaction over time
that can be compared with other ophthalmic practices.
Most
patients report that the primary reason for selecting their
ophthalmologist is a positive referral from a friend, family member, or
co-worker. Practice Scope can help collect valuable feedback from
patients to assure that the practice stays on track to produce those
all-important patient referrals.
Consistently
collecting patient survey data can be a time-consuming and
resource-intensive process, but our new online tools can streamline the
process significantly. Practice Scope provides three different methods
for inviting patients to participate. The most efficient method is an
automated e-mail to patients with file upload capability—this allows a
weekly or monthly batch process for survey invitations. The system also
allows for a name-by-name data entry process that once entered will
automatically send an e-mail invitation.
In
addition, the system includes an in-office survey process that allows
patients to use an iPad, laptop, or other computer to complete the
survey while in the doctor’s office. This approach is particularly
useful for collecting survey data from patients who may not have
Internet access.
Aggregate patient survey results are available instantly at any time at Practice-Scope.com. Also, participating practices receive a quarterly summary report that compares their responses with national averages. And the process has built-in anonymity and privacy protection features that provide patients with the confidence to respond honestly and completely.
Privacy
and confidentiality are increasingly important in the Internet age, and
Practice Scope is designed with these concerns in mind. Participants
create their own unique user ID and password, allowing them to control
access to surveys and reports within the system. Practice-Scope.com also
accommodates an alternative user ID that is limited to administering
patient surveys without access to survey results. The new web
application also employs SSL encryption to protect messaging to and from
the website.
In
addition, the system is designed with extensive controls to make sure
that all members are ophthalmologists or ophthalmic practice
administrators, that users complete only one of each survey type per
practice (and patients complete only one patient
survey per patient), and that all data within the system is secure. As
always, survey data is only reported in aggregate. Also, with our new
online tool, no paper version of our survey questions needs to be mailed
or faxed and processed—this provides an additional layer of privacy
protection.
Practice
Scope is a new endeavor and our current version is a starting point. We
expect to learn from our experience and your experience and to upgrade
the application over time to improve its usability and add new
capabilities. We are very interested in gathering feedback and ideas for
improvement. For more information on Practice Scope, please contact
Katie Cannady at katiec@market-scope.com or 314-835-0600 ext. 114.
Click to read Market Scope Introduces New Online Survey Application»
Posted by katiec on Thursday 19 May, 2011 02:44 PM
Complete Survey
U.S. Ophthalmologists
Complete the most recent Market Scope survey online.
Ophthalmologists outside the U.S.
Is your practice outside the United States? We collect information from practices in other parts of the world, too! Click to go to our international survey.
Click to read Complete Survey»
Posted by kmattila1000 on Thursday 10 December, 2009 12:26 AM
Frequently Asked Questions
Is my information confidential?
- All survey responses are 100 percent confidential. Our practice will only receive summary information once each quarter that will include all the totals and or average responses for all surveys completed during that quarter.
- Market Scope has established safeguards to protect your data. These include the separation of contact information from responses to other questions upon receipt of information and storage of data on a password and firewall protected server.
What arre the chances that I will win a prize?
- There will be one $500 travelers check awarded and your odds of winning will depend on the number of entries. Many people that complete the survey will elect not to enter the sweepstakes and this will increase your odds of winning the traveler's check.
Why am I being redirected to QuestionPro and who are they?
- QuestionPro provides the generic survey software used to ask questions and collect the data. Responses to survey questions are only retained by QuestionPro until they are retrieved by Market Scope.
- For more information: Please e-mail us at info@market-scope.com or call is at 314-835-0600
Click to read Frequently Asked Questions»
Posted by katiec on Tuesday 14 April, 2009 09:40 PM
Survey Results
Ophthalmic Surgeons' Quarterly Report
Posted by kmattila1000 on Monday 10 December, 2007 03:16 AM
Market Scope Advantage
Give your practice the Market Scope Advantage with products and services from Market Scope, the industry leader in information and analysis.
The Market Scope Advantage is designed to help you, the surgeon, make informed decisions that will build your practice and expand your knowledge of the ophthalmic industry. The Market Scope Advantage gives you access to the most current industry information. This valuable information will help you:
Benchmark your performance. Examine your volume levels in relationship to other practices, and compare them with levels in previous quarters. Check key indicators, including conversion rates and percentages of patients financing surgery.
Make marketing decisions. Evaluate technology purchases, advertising methods, and the effectiveness of your marketing strategies, etc.
Set prices and establish pricing policies. Learn the percentage of refractive surgeons who use a single-price strategy, and the percentage of cataract surgeons who charge extra for LRI to correct astigmatism after cataract surgery.
Review issues regarding the practice of medicine. Learn about enhancement rates, rates of surface ablation, and frequency rates for mixing and matching IOLs.
Market Scope is a research and consulting firm focused exclusively on the ophthalmic business. We have been conducting surveys and providing valuable information to the ophthalmic industry for more than 10 years. We survey and publish reports covering all segments of the ophthalmic industry, and we monitor and forecast performance in ophthalmic markets throughout the world.
More than 3,100 US ophthalmic surgeons rely on Market Scope data to help shape the decisions in their practices. These surgeons have completed more than 16,400 Market Scope surveys during the past 10 plus years. The Wall-Street Journal, Eye World, the New York Times, USA Today, Ocular Surgery News and many other publications often quote Market Scope data. Ophthalmic companies and financial analysts look to Mark Scope for the latest market shares and trends.
How do I get the Market Scope Advantage? Would you like to join the ranks of surgeons who count on Market Scope for vital quarterly information? Follow the steps below or feel free to call our office. We are always glad to help!
- Complete our confidential quarterly surveys and you will automatically receive our report as soon as the information is analyzed.
- If you don't currently receive our survey, please complete our online survey, or send us your updated contact information so that you will receive our next survey. Surveys are mailed at the end of every quarter (March, June, September, and December).
- Contact our office (314.835.0600) and we will mail or fax to you our most recent survey and provide you with online access to the Market Scope Advantage.
- Is your practice outside the United States? We collect information from practices in other parts of the world, too! Click to go to our international survey.
Click to read Market Scope Advantage»
Posted by kmattila1000 on Monday 10 December, 2007 03:15 AM
Market Information
Many ophthalmologists call on us when developing presentations for ophthalmic professional meetings, to support media requests, or for patient seminars. Are you making a presentation and need some additional data? Contact us and Market Scope will try our best to help you out.
Frequently Requested Data:
- Cumulatively, more than 27 million laser vision correction procedures or 15 million patients have been performed globally through December 2007.- Approximately 1.4 million laser refractive procedures were performed in the US during 2007.
- Approximately 3.0 million cataract procedures were performed in the US during 2007.
Click to read Market Information»
Posted by kmattila1000 on Monday 10 December, 2007 02:57 AM
Confidentiality
At Market Scope, we understand the importance of privacy and confidentiality and we place the upmost value on the trust of our survey participants and clients. Individual responses to our surveys are held in strictest confidence, and all survey analysis and reports contain only summary information based on all survey responses or on segments with a sufficient number of responses to mask individual survey responses.All surveys are assigned a unique identifying number and are entered into our proprietary data base. Our database is password protected and stored on our network server which is firewall protected. Surveys are preserved in paper format only until completion of our analysis and then they are shredded and recycled using a local service company.
Click to read Confidentiality»
Posted by kmattila1000 on Monday 10 December, 2007 02:56 AM
Categories
- Complete Survey
- Confidentiality
- Frequently Asked Questions
- Market Information
- Market Scope Advantage
- Survey Results